Lyons, CO (May 2007)-Madhava Honey announced today that Agave Nectar, a breakthrough sweetener product, is now available to consumers in local grocery and natural food stores throughout the United States. This latest sweetener is a welcome addition to the culinary world due to its sweet, mild flavor, and smooth texture, which dissolves easily into foods without changing the taste. With similar sweetening properties as sugar, Madhava Agave Nectar pours evenly making it convenient to use, and has moisture retention properties that make it ideal for baking and sweetening coffee, tea, fruit smoothies, and other beverages.

In addition to its sweet flavor, Agave Nectar has a low glycemic index of 32 that makes it an attractive sweetener for diabetics, people with special diet considerations or those who monitor glucose intake, as it does not create high blood sugar levels and has low levels of glucose.

Composed of gentle, simple sugars that are easy to digest, Agave Nectar is an economical alternative to all other sweeteners. Sweetness without the aftertaste, Madhava Agave Nectar has approximately 1.4 times the sweetening power of white sugar, and therefore less Agave Nectar is required for each use. In addition Madhava Agave Nectar is economically priced, making it suitable as an everyday sweetener.

The resource for Agave Nectar, aguamiel, is the sap extracted from live agave plants located on native Indian land in Central Mexico. The Hnahnu people, direct descendents of the Aztecs, collect the aguamiel from mature, eight-year old agave plants that secrete this aguamiel nectar into a cavity created in its center. This nectar "juice" is then removed by ladle, one plant at a time. After a gentle enzymatic action, the Agave Nectar delivers a smooth, consistent texture that pours evenly even when cold. Madhava works closely with the agricultural producers to ensure Fair Trade business practices as well as high quality, organic Agave Nectar product for consumers.

"At Madhava our mission is to develop organic food products while respecting plants and wildlife in the process, and also create a sustainable economy for the local people who help produce the product. We have an excellent relationship with our producers and are proud of the fact that we can deliver an innovative, clean-flavored sweetener while maintaining the integrity and culture of local producers," said Craig Gerbore, President of Madhava, Inc. "In addition, we have received a great response from chefs and members of the food industry on the Agave Nectar and feel that it has many uses for consumers in their own kitchens."

Madhava Agave Nectar is available in two flavors Light or Amber Dark (which provides more of a maple flavor) and is packaged in a convenient 11.75 ounce squeeze bottle which retails for $3.99.

Madhava Agave Nectar is now available in the sweetener aisle at Whole Foods, Wild Oats and many other Natural Food stores in addition to groceries like Stop-n-Shop, Shaw's, Safeway, Fred Meyers, King Soopers and more.

About Madhava Honey

Madhava Honey, Ltd., a pioneer in the natural food industry has been developing and distributing sweetening products for over 35 years. Madhava, a Sanskrit word that translates to "born of honey" was founded on the principles of producing high-quality organic food products, created through sustainable living practices. Since its inception in 1972, Madhava has packaged Rocky Mountain honey in the foothills of Lyons, Colorado and has since added new sweetening products such as Agave Nectar to its product line. In addition to delivering pure, natural products to consumers, Madhava provides honey and agave nectar as sweetening ingredients for many companies in the restaurant and food industry. Madhava works closely with all of their agricultural producers to deliver the purest, highest quality products to their customers while maintaining Organic, Vegan, Kosher and Fair Trade business practices where possible. To learn more about Madhava, please go to: www.madhavahoney.com or call directly at 800-530-2900.